National Football League (NFL) franchise San Francisco 49ers has partnered with the Uber driver service app to create an exclusive “Uber Zone” at its Levi’s Stadium.
The first-ever dedicated curbside Uber Zone for a stadium will be activated for all major events at Levi’s Stadium and was trialled during the 49ers’ 2016 pre-season opener against the Houston Texans on 14 August.
According to 49ers president Al Guido, the area will provide guests with a “seamless drop-off experience” before games. When leaving the game, riders can exit out of a separate gate and get to the Uber Zone before requesting a ride using the app.
“We’re excited to partner with Uber to continue to offer Levi’s Stadium guests with convenient, alternate modes of transportation,” Guido said. “With our stadium in the heart of Silicon Valley, partnering with a local technology company that is a global leader in rideshare tech was a natural fit.”
The move is part of the club’s strategy to encourage fans to limit the use of their own cars. Earlier this summer, a partnership with the city’s Valley Transit Authority saw the launch of an Express Light-Rail service to the stadium.
Close Window